Self-Evaluation free essay sample

When I was a little girl, I’ve always tried selling anything I could such as: baked goods, lemonade, and even homemade crafts. I’ve always loved meeting strangers and trying to convince them that whatever I have to sell is something they need in their life. I’ve also always had an interest in the creative side of marketing. I’d love to be the person deciding how to promote a new product that would please both the company and the customers. I’m researching both fields to help me better distinguish which career best suits me. Marketing Careers and Training. About. com. About. com, n. d. Web. 2013. While researching for information on marketing, the first site I chose was an article from About. com which my professor recommended. According to the article, the marketing industry is rapidly expanding and the needs of customers are constantly changing. Just knowing the basic principles of marketing will no longer suffice as a way to be successful. We will write a custom essay sample on Self Evaluation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Continuing to educate ourselves on the current strategies of marketing is a must. Before getting into the job requirements of a marketer, one must know if they’re meant for this position. Having a creative mind and being able to work well under pressure is important for a marketer. Marketers usually work directly with people which means they must be able to communicate with others. Defining the actual role of a marketer is difficult due to the wide variety of options to choose from. This article is meant as a general overview to give some insight for what a marketer is and some of the qualities they possess. The website even included several tips on how to land an internship. Not only was the information well-organized, it also linked the reader to other reliable sources if one wanted to continue their research on marketing. Career Overview: Marketing. Wetfeet. Ed. The Editors. Wetfeet LLC, 2012. Web. 29 Sept. 2013. Continuing my research on marketing, the next source I chose was Wetfeet. com. This article was another recommendation from my professor. Before getting into specifics, the article gave an overview of what a marketer’s job entails and some of the common misconceptions made by customers. Marketing is the strategic function between product development and sales. There are four components to marketing which include: product, price, promotion, and place. Based on whether the product is considered high-end or low-end, the marketing team creates a selling approach. According to the article, these are the responsibilities of a marketing manager. Upon reading this, I began thinking this was a job that I could possibly see myself pursuing. The article then goes into great detail about the requirements of a marketer such as having certain degrees and having sharp communication skills. Similar to the first article, wetfeet. com listed current job opportunities in the economy and the future growth of this field. Finally, the article concluded with the potential salaries that a marketer can earn. Thanks to this website, I have a better idea of what career within marketing that I want to research. N/A. Director of Sales and Marketing. Society for Human Resource Management. SHRM, n. d. Web. 03 Nov. 2013. While reading the job requirements of several marketing positions, the job of a Marketing Director caught my eye. Between 2010 and 2020, this position is estimated to expand by 13. 6 percent. At first glance, this job looks to be very demanding but I’m willing to put in the time and dedication required. Among the vast duties of a director, some include: developing product position and packaging, manages marketing operating budgets, monitors competitor product, establish relationships with strategic partners, and also evaluates market research and strategy to meet the changing market. Apart from their own job requirements, directors are also responsible for managing their staff and recruiting new employees. This position requires a bachelor’s degree in Marketing and a minimum of five years of related experience with managerial experience. Marketing directors must be able to effectively communicate both written and orally. While this job seems to be very involved when it comes to the effort and dedication required, the payoff is worth it. The annual expected salary for a typical Marketing Director in the United States is $120,172. Ad Basics. About Advertising. About. com, n. d. Web. 2013. Switching gears, I began looking up information about advertising. About. com had detailed explanations about marketing so I decided to look up advertising as well and was not disappointed. Unlike the other two articles, this one began with what an advertiser is. The job of an advertiser can range from creating brochures and pamphlets to advertising online for businesses. Most people assume only creative people can advertise but this isn’t true. Copy writers, graphic designers, and art directors also work in this field. Moving forward, the website also contains information about finding a job in advertising and how to create a portfolio of work. There is no shortage of information due to the fact that the website links you to multiple other websites relating to the topic. I originally chose this website because I was interested in advertising but once reading more about the job I’m not sure if this is a suitable career path for myself. However, I did enjoy learning about adverting and what the job requirements are. Careers in Advertising Public Relations. Careers in Marketing. Careers in Marketing, n. d. Web. 30 Sept. 2013. Carrers-in-marketing. com had information on both marketing and advertising but I chose to read more on advertising since I already had a lot of information about marketing. The article gives some general background information about advertising and the types of skills that are expected of you. Being well-organized and having people skills is among the most common requirements of an advertiser. Creativity isn’t a make or break deal but it definitely helps and makes you stand out from other potential candidates. The article also goes into detail about the many job options currently available for people in the field of advertising. Similar to the other article about advertising, this website mentions making flyers, pamphlets, and banners for online business. If one wants to further explore advertising, the website gives links to blogs dedicated on providing information about advertising. Overall this website linked me to some helpful resources for even further research but I’m still unsure about this career field. After researching for information on both topics, I better understand the difference between marketing and advertising. Although closely related at times, advertising requires spreading the word about different products while marketing brings both merchants and consumers together. Once I read through both job requirements, I’m currently leaning more towards marketing because I already have some prior experience and I currently know people in the industry.

Communisim in the 1950s essays

Communisim in the 1950s essays Thesis: The "Red Scare" of the 1950's caused a massive movement for the people of that time period. IV. Leaders in the movement-McCarthy C. Comparisons between the Fifties and now America: Land of the free, and the home of the brave. This famous expression has been used numerous times throughout history, even scoring a line in our country's national anthem. But in our high-tech socety, many Americans can not even understand what our forefathers went through to achieve this American dream. People do not even grasp the concept of what it has taken to keep the freedom of this country ringing. Place youself in the footsteps of the average American of the 1950's, dealing with the Russian threat of communist rule and the fear of being taken over an opposite world power. Post World War II struggles make it hard for anyone to get by, and each coming day leads to another unpredictable twist for the country in which you reside. The powerful threat of communisim, which came to be known as the "Red Scare," is the basis of all of the nation's problems. This "Red Scare" of the 1950's was a powerful, radical, and controversial issue for nearly everyone in that time period, and what's more is the propaganda that was used to sell communist leadership to the American people, who were deathly afraid of what the future might hold. This Red Scare lasted throughout the Fifties and beyond. The Fabulous Fifties... well, were they really so fabulous, after all? First of all, for total understanding of the Red Scare of the fifties, one must become acquainted with the term communisim. Communisim can be defined as: a type of government in which a small group of leaders dictates a country or nation by distributing goods and money equally among the country's citizens (Webster's, 1994). As of today, nations such as Russia and China are run by communist authority. Although this system of...

Stegoceras - Facts and Figures

Stegoceras - Facts and Figures Name: Stegoceras (Greek for roof horn); pronounced STEG-oh-SEH-rass Habitat: Forests of western North America Historical Period: Late Cretaceous (75 million years ago) Size and Weight: Up to six feet long and 100 pounds Diet: Plants Distinguishing Characteristics: Light build; bipedal posture; extremely thick skull in males About Stegoceras Stegoceras was the prime example of a pachycephalosaur (thick-headed lizard)a family of ornithischian, plant-eating, two-legged dinosaurs of the late Cretaceous period, characterized by their extremely thick skulls. This otherwise sleekly built herbivore had a noticeable dome on its head made of almost-solid bone; paleontologists speculate that Stegoceras males held their heads and necks parallel to the ground, build up a head of speed, and rammed each other on the noggins as hard as they could. (They may also, secondarily, have used their heads to butt away the flanks of encroaching tyrannosaurs, though we have no objective proof of this behavior.) The sensible question is: What was the point of this Three Stooges routine? Extrapolating from the behavior of present-day animals, its likely that Stegoceras males head-butted each other for the right to mate with females. This theory is supported by the fact that researchers have discovered two distinct varieties of Stegoceras skulls, one of which is thicker than the other and presumably belonged to the males of the species. (However, some paleontologists dispute this theory, noting that such high-speed collisions would tend to be disadvantageous from an evolutionary perspectivefor example, a dizzy, concussed Stegoceras could easily be picked off by a hungry raptor!) The type specimen of Stegoceras was named by the famous Canadian paleontologist Lawrence Lambe in 1902, following its discovery in the Dinosaur Provincial Park formation of Alberta, Canada. For a few decades, this unusual dinosaur was believed to be a close relative of Troodon (which was actually a saurischian rather than an ornithischian dinosaur, and thus resided on an entirely different branch of the dinosaur family tree), until the discovery of further pachycephalosaur genera made its provenance clear. For better or for worse, Stegoceras is the standard by which all subsequent pachycephalosaurs have been judgedwhich is not necessarily a good thing, considering how much confusion still exists about the behavior and growth stages of these dinosaurs. For example, the presumed pachycephalosaurs Dracorex and Stygimoloch may have been either juvenile, or unusually aged adults, of the well-known genus Pachycephalosaurus and at least two fossil specimens that were initially assigned to Stegoceras have since been promoted to their own genera, Colepiocephale (Greek for knucklehead) and Hanssuesia (named after the Austrian scientist Hans Suess).

Strategic Planning and Implementation Case Study

Strategic Planning and Implementation - Case Study Example Today, Gillette is a business unit of global corporation, Proctor and Gambler. Its global expansion was rapid during the first twenty years of Gillette's existence, with offices and plants opened in a multitude of countries around the world. It was, however, the American entry into World War I that propelled even more rapid growth when the army issued Gillette razors and blades to all military personnel. Gillette was essentially a single-line product company until the 1940s when the Toni Company was acquired. A third major line of products was added to the company in the early 1950s by the acquisition of the Papermate company. Its major product was a marketleading refillable ballpoint pen. Today, Gillette is the largest dollar value marketer of writing instruments in the world with Papermate, Waterman, Parker and Flair among its brand franchises (Gillette Company Home Page 2008) In Gillette, corporate strategy, regardless of how elegantly conceived, how comprehensive its scope, or how forward-looking its thrust, does not provide competitive advantage until it is communicated, understood, valued and acted upon by a variety of key corporate stakeholders. The main criteria for stakeholder participation are that employees must understand, accept and internalize corporate strategy if the strategic blueprint is to be transformed into positive strategic results (Clegg et al 2005). Suppliers, strategic partners and customers must have a basic understanding and appreciation of the firm's strategic direction if these stakeholder relationships are to flourish and be productive. Only when the corporate strategy message is communicated in a clear, concise, timely and persuasive manner to key corporate stakeholders does the firm have an opportunity to achieve competitive advantage (Amit & Schoemaker 1993). Key Criteria for Strategy Reviewing In Gillette, the key criteria for strategy reviewing are current performance and new strategic objectives, competition in the industry and market changes (demographic and income) (Clegg et al 2005). Gillette management understands that the strategy must embody a strategic view of the future and a plan designed to achieve strategic goals and objectives. The strategic vision must be responsive to emerging opportunities and sensitive to the internal strengths of the company. As the multinational

Green Initiatives Essay Example | Topics and Well Written Essays - 1250 words

Green Initiatives - Essay Example The company has an organic growth model that has enabled the company to achieve tremendous growth during the last decade. In 1999 the company served less than 5 million passengers. In the 21st century corporate social responsibility has become an important strategic path that companies follow in order to achieve success. Corporate social responsibility can be defined as alignment of a company’s activities with the social, economic, and environmental expectations of its stakeholders (Sourcewatch, 2009). As a low cost airline the company is automatically complying with the economic expectation of its customers. The company is a member of European Low Fares Airline Association. Ryanair has one of the best environmental records in the airline industry. Ryanair selects aircrafts models for its fleet that have the latest and most efficient engine technologies. This green initiative has helped the company reduced carbon dioxide (CO2) emissions by 45% over the last decade. The firm has further decreased its CO2 emissions during the last 10 years by an additional 10% by optimizing its flight route trajectory. The company does not use flight hopping mechanisms; instead all of its flights are one way destinations directly to the final location. The airline also avoids long taxiing time and holding patterns at primary congested airports (Ryanair, 2009). CO2 emissions are the primary factor that is causing air pollution that leads to the imbalance in the greenhouse effect and global warming. Rising carbon dioxide levels from burning fuel fossils are scientifically linked to sea level changes, snowmelt, disease, heat stress, severe weather, and ocean acidification (Rice, 2008). The company has invested over $17 billion since 1999 in its aircraft replacement program. The aircraft replacement program enabled the company to lower its fuel consumption by 55% between 1998 and 2007

Commercial item transport and distribution Essay Example for Free

Commercial item transport and distribution Essay There has been a gradual change in the mode of packaging for last years.For instance, earlier fruits and vegetables were used to be transported in wooden boxes but today cardboard crates are used .This is mainly to reduce the cost. Obviously,a cardboard crate would cost less than wooden crate. Moreover,using cardboard crates is more eco friendly than cutting trees and making wooden boxes and supporting an environmental cause helps firms improve their goodwill and eventually their sales. Similarly,selling of milk,first in glass bottles,then in packets, then tetra packs and vending machines is all to reduce costs or improve their goodwill by innovating the mode of packaging. Tetra pack keeps the milk safe for months and is made of paper and can be recycled. Plastic packets incur lesser costs and vending machines in itself have no packaging cost. So,companies use new and unique mode of packaging to ,one,reduce their costs,two,to promote the product. Packaging refers to the container or wrapper that holds a product or group of products. Most commercial packaging serves two basic functions: protecting the product from damage during shipping, and promoting the product to the ultimate consumer. Some common types of packaging include shipping cartons, containers for industrial goods, and bags, boxes, cans, and other holders for consumer products. Packaging is of great importance to both sellers and buyers of products. It can prevent spoiling, breakage, tampering, or theft; enhance convenience in use or storage; and make products easier to identify. A significant improvement in packaging can even create a new product by expanding the ways in which it can be used, and thus its potential markets. For example, a soup that is packaged in a microwavable bowl might suddenly increase its sales to working people. Prior to World War II, packaging was used primarily to surround and protect products during storage, transportation, and distribution. Some packages were designed with aesthetic appeal and even for ease-of-use by the end consumer, but package design was typically left to technicians. After World War II, however, companies became more interested in marketing and promotion as a means of enticing customers to purchase their products. As a result, more manufacturers began to view packaging as an integral element of overall business marketing strategies to lure buyers. This increased attention to packaging coincided with socioeconomic changes taking place around the world. As consumers became better educated and more affluent, their expectations of products—and their reliance on them—increased as well. Consequently, consumers began to rely much more heavily on manufactured goods and processed food items. New technologies related to production, distribution, and preservatives led to a massive proliferation in the number and type of products and brands available in industrialized nations. Thus, packaging became a vital means of differentiating items and informing inundated consumers. The importance of consumer packaging was elevated in the United States during the late 1970s and 1980s. Rapid post-war economic expansion and market growth waned during that period, forcing companies to focus increasingly on luring consumers to their product or brand at the expense of the competition. Package design became a marketing science. And, as a new corporate cost-consciousness developed in response to increased competition, companies began to alter packaging techniques as a way to cut production, storage, and distribution expenses. Furthermore, marketers began to view packaging as a tool to exploit existing product lines by adding new items and to pump new life into maturing products. Today, good package design is regarded as an essential part of successful business practice. Since many potential customers first notice a new product after it has arrived on the shelves of a store, it is vital that the packaging provide consumers with the information they need and motivate them to make a purchase. But packaging decisions involve a number of tradeoffs. While making a product visible and distinctive may be the top priority, for example, businesses must also comply with a variety of laws regarding product labeling and safety. Protecting products during transport is important, but businesses also need to keep their shipping costs as low as possible. study mode material : Disadvantages of wooden crates- Deterioration * After wooden pallets are used several times, the wood begins to wear. It splinters, cracks and even breaks under the pressure of continued use. The deterioration is natural and occurs eventually, even if the wood is treated to repel moisture and to strengthen it. This disadvantage leads to replacement much sooner than with plastic pallets. Infestation * Wooden pallets are more susceptible to infestation by termites, ants and other insects that make their home inside the wood. Pallets stored outdoors are more likely to succumb to infestation than the ones kept within a warehouse. The insects burrow into the wood, eating away at it and thus weakening what should be a support structure.. Cleanliness * In addition to germs, wooden pallets are collectors of dirt and debris. Cleaning them becomes more and more difficult over time as the pallets age. They must be heat-treated to get rid of the contamination and washed to be rid of dirt and debris. However, the heat accelerates deterioration, and the water, if improperly dried, can feed mold spores that thrive on wood and harm the vegetables and fruits inside it. Advantages of cardboard crates- Protects Items * As packaging, cardboard protects vegetables being shipped or moved. Corrugated cardboard often has multiple pieces of cardboard placed on top of each other to cushion soft vegetables. Cheap Material * Cardboard is cheap to produce, and is usually made from recycled materials and doesnt cost much money if purchased wholesale. Other packaging materials are made from plastic, wood or metal, all expensive materials that are often heavier then cardboard, which adds [continues] Read full essay

The brain :: essays research papers

Occipital, Frontal, and Temporal Lobes The occipital lobes are the center of our visual perception system. They are not particularly vulnerable to injury because of their location at the back of the brain, although any significant trauma to the brain could produce subtle changes to our visual-perceptual system, such as visual field defects and scotomas. The Peristriate region of the occipital lobe is involved in visuospatial processing, discrimination of movement and color discrimination (Westmoreland et al., 1994). Damage to one side of the occipital lobe causes homonomous loss of vision with exactly the same "field cut" in both eyes. Disorders of the occipital lobe can cause visual hallucinations and illusions. Visual hallucinations (visual images with no external stimuli) can be caused by lesions to the occipital region or temporal lobe seizures. Visual illusions (distorted perceptions) can take the form of objects appearing larger or smaller than they actually are, objects lacking color or objects having abn ormal coloring. Lesions in the parietal-temporal-occipital association area can cause word blindness with writing impairments (alexia and agraphia) (Kandel, Schwartz & Jessell, 1991). Frontal Lobe The Frontal Lobe is responsible for cognition and memory. The prefrontal area gives one the ability to concentrate, judgment and inhibition as well as personality and emotional traits. The premotor area is responsible for storage of voluntary activities and motor patterns. The motor area provides voluntary motor activity. Language is a motor speech. Temporal Lobe Location of the temporal lobe is near the temples just above the ear canal. Functions of the temporal lobe are to: Control hearing; from birth a baby can hear completely. The temporal lobe in the brain is fully developed before the baby is born. Language use; talking is very closely linked to hearing, and since people can hear they react by using language as means of communication. Emotions, especially fear plays a part in this role. Some complex aspects of vision, including the ability to see patterns such as faces. When the temporal lobe is damaged it causes:  · Deficits or limitations in understanding and comprehending spoken words  · May cause a lack of fear if the emotional responses are no longer working (a person seeing a snake may not be afraid because they don’t understand what the object even is)